According to gross, rate-card based data from Nielsen Media Research (NMR), Malaysian adspends for TV and print media (~90% contributors to the total pie), grew 2.7% Y/Y in April 2009, but were flat on a monthly basis.
Print gross spends were marginally below flat (-0.2%), something of an improvement after six consecutive months of significant decline. The partial improvement was due to growth at Malay dailies, though numbers at English and Chinese language newspapers remain weak.
TV gross spends were up ~7% Y/Y, boosted by decent gains for Media Prima stations (+5.5% in aggregate), while TV1 and TV2 were up more than 20% in aggregate.
No comments:
Post a Comment