In early 2009 President Barack Obama said: "I know that every newspaper and media are currently fighting hard for a survival to response to the global media changes. Some may just fight to remain exist. Your success as a media industry is also very important to the success of our democracy".
The financial crisis which started in the US has now spread worldwide to become a global economic crisis, reducing newspapers revenues and profits and causing bancruptcy to some. The decline in newspaper revenues is also as a result of the growth of online media, particularly the growth of multimedia services. The new multimedia technology enabled the convergence of media technology, telecommunication and computer. Technology has also affected the people's lifestyle. News and information are fast and readily obtained through the Internet, television, radio and handphone, PDA and netbooks that are getting smaller, cheapr, more sophisticated and smaller year after year.New innovations are regularly introduced in the multmedia technology, causing increasing decline in the conventional information dissemination through newspaper media.
In the past 6 to 7 years during the reign of President Bush, newpapers and media had not done good job to bring honest information to the people of America and the world, because they had received large advertising and campaign revenues from the Bush Administration, and forgot to tell the truth about the impeding war in Iraq that that had caused death to hundred of thousands of innocent people and destruction to houses, buildings, infrastructures and culture. The same conventional newspapers and media also forgot to prepare for the impeding battle against new multimedia technology, and they now cought by surprise.
No comments:
Post a Comment