It’s no secret that telcos can’t go about doing business as usual anymore. It’s been over 25 years since AT&T was broken up and competition came onto the scene, but today the traditional telcos are still having a rough time of it.
The future may be challenging for operators, but we offer some solutions. In an article from our flagship publication, Perspectives, Don Peppers and Martha Rogers point to four basic courses of action for telecom operators: reciprocity, giving up some control, community and competence. And in a roundtable discussion with industry executives, Telecom Asia editor Joseph Waring finds out that operators need to open up, give up some control and move toward a new business model of partnerships in order to survive.
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